Anna Kalnina

Co-founder, Head of Design, Creative Director

Anna has been actively involved in the fetish and BDSM community for over 3 years and has experience living a 24/7 BDSM lifestyle. She has visited fetish clubs and dungeons around the world, in cities such as New York, San Francisco, Barcelona, Tokyo, London, and Berlin. While she has always had a keen interest in Fashion design, during her travels Anna became fascinated by the aesthetics of fetish culture, which inspires her designs and led to creation of the HEL Milano brand.

Anna has studied at the London College of Fashion, with 3 years of design school experience, 2 years working for a luxury lingerie brand, and 2 years of experience working in shoe design and manufacturing. Anna’s knowledge and experience encompases many aspects of the luxury fashion and footwear industry, and includes extensive experience working with leather products.